Pay Per Click Management Services
What is Google AdWords? Google AdWords is the world’s most popular network for PPC (Pay Per Click) advertising. The AdWords platform makes it possible for businesses to display ads on Google’s search engines as well as other properties that are owned by Google.
AdWords is a pay-per-click model. Users bid on keywords and then pay each time someone clicks on one of their ads. Each time a specific search is initiated, Google selects a set of winners from the AdWords pool of advertisers that will appear in the very valuable advertising space on its search results pages. A combination of factors are used to choose the winners, including amount of keyword bids, and relevance and quality of ad campaigns and keywords.
More specifically, the advertisers’ Ad Rank is what determines which ones will appear on the page. This metric is calculated by multipling together two key factors – Quality Score (this values takes into account landing page quality, relevance and click-through rate) and CPC bid (the maximum amount that the advertiser is willing to spend on a bid). This system makes is possible for the winner advertisers to reach their prospective customers at a cost that is within their budget. It is basically a type of auction.
If you are searching for an expert and experienced PPC Management Company to generate leads, reduce your cost per lead and increase online sales, then you have come to the right place. The PPC management service that we provide is an ongoing program that focuses on effectively managing your PPC campaigns and monitoring how effective your bids are in order to produce the best results for your business.
Every client has their own unique needs. The pay per click service that we provide includes a detailed analysis of your keywords and business. We then focus on mobile network, display and search advertising that is offered by Facebook, Bing, Google and other advertisers. As part of our pay-per-click management services, we also utilize powerful paid search tools in order to maximize ROI and efficiency.
PPC Reporting And Validation
Every month we will validate, track and provide you with reports so that you aren’t left in the dark. That enables a PPC specialist from our staff to optimize your campaigns on a regular basis to produce your desired results.
The Key Is Transparency
There is no mystery involved in our PPC management services. We make sure you are fully informed on the strategy that we are using, and how it is performing, in addition to how well your campaigns are working. The more involved you are in the process, the better.
So let’s get started!
Our PPC specialist will first need to learn more regarding what your target market and company goals are in order to determine that amount of money that you will be spending on your campaigns. We like to prepare ourselves before consulting with you, so please complete the form and we will be in touch with you shortly.